About FC:AI

I'm Russ. I have cancer.
I share what works.

Stage 4 colorectal cancer since 2021. Incurable but manageable. On indefinite treatment — nobody knows how long. This is what I do with that.

How we got here

Diagnosed with Stage 4 colorectal cancer in 2021. I'm 43 now. The cancer's incurable but for the last few years it's been what oncologists call "manageable" — meaning it doesn't control my life every moment, just most of them. I'm on indefinite treatment. Nobody knows how long that goes on for, or what comes after it. There are other treatments, but I don't make 10-year plans anymore.

Before cancer I spent almost 20 years in PR and communications. Started at Brands2Life, then The Red Consultancy, then 15 solid years at The PR Network. Built a career doing what you're supposed to do — rising up, changing roles, feeling like you matter. What's the point of safety nets if you're going to die before you collect on them?

FC:AI started as a side project. A day a fortnight, built around the day job. Somewhere to document living with stage 4 cancer and figure out what AI could actually do to help. Not motivational, not brave, not trying to fight or warrior through anything. Just: here's what it's like, here's what helps, here's what doesn't. The tools came later. I started building tracking systems for myself — symptoms, medications, chemo cycles, wearable data. Realised they actually worked.

I originally tried to build personalised tools for other people. That didn't scale — life is busy, treatment takes priority, and honestly it's hard to build bespoke things for strangers when you're three days post-chemo and your brain is soup. So FC:AI has evolved into something simpler and more honest: I share what I use, how I set it up, and what's actually helping. The blog is where most of that happens. The tools pages show the detail. Over time, I'd like it to become a library that others can contribute to as well.

Sharing what works

FC:AI started as a blog, became a tools platform, and has settled into something in between: a place where I share the AI tools and approaches that help me manage cancer treatment, so others can try them too.

The Tools

Practical AI systems I use for tracking symptoms, managing medications, and understanding my own medical records. Built during chemo, tested on myself, shared so you can try something similar. Explore them →

The Approach

I share the AI tools I use every day to manage my own treatment. Each tool page explains what it does, why I built it, and how you can set up your own version. No sales pitch, no gatekeeping — just what works.

The Blog

Stories about living with cancer, practical guides to the tools, reflections on treatment and AI, and real talk about working through the incurable stuff. No algorithms telling you what you want to hear.

What I'm not

FC:AI does not offer medical advice. I'm a PR bloke with cancer, not a doctor. The tools here are for tracking and managing your experience — not for replacing conversations with your actual medical team. Your oncologist, nurses, and specialists handle the medicine. These tools just help you understand patterns, manage logistics, and stay informed.

Everything on this platform is built on the assumption that you're working with qualified medical professionals. If you're not, start there. These tools help you work more effectively with them, not instead of them.

Find me elsewhere

You can find me on LinkedIn or Instagram (where I post about FC:AI, cancer, AI, and whatever else seems relevant).

LinkedIn Instagram

⚕️ FC:AI does not offer medical advice. These are practical management and tracking tools. Your medical team handles the medicine.